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Over the last few weeks I have covered the last of my
seasonal series of football betting types (although I may add a couple on props
and futures if time allows later this season). I have received a ton of emails,
many with excellent questions or suggestions that will hopefully make next
year’s columns better than this years. However, I also get a lot of emails on
topics outside what is covered in my columns. There are a couple of themes that
stand out: “Who do you like in tonight’s big game?” and “I want to use a
handicapping service. Who do you recommend?” I want to cover both of these
issues today.
First off, for those of you that write in asking for my opinion on games,
please understand two things. First, giving out plays is bad for business when
you are a bookmaker. I am flattered that some of you respect my writing enough
to ask my opinion on a game, but think about what happens from my perspective.
If I give you a winning play, you beat your book and in some cases that will be
from my pocket. If I give you a losing play there will be feelings of bitterness
and perhaps even worse. It is a no-win situation and one I prefer to avoid.
Speaking of no win situations, let's move on to my second point. I am a bad
handicapper. Really bad. I tend to over analyze every detail until the point
where I could bet either side. That is how I came to work on this side of the
counter. So in summary, getting Rob’s picks = bad for business = losses for you.
I’ll stick to giving advice on matters I understand. Picking winners is not one
of those matters.
All right, now on to topic number two, discussing the guys who really can
pick winners. A handicapper is not a large man with a baseball bat who collects
debts for bookmakers. A handicapper is somebody who makes a living selling other
people their picks on sporting events. In my opinion there are two types of
people in the handicapping business, legitimate handicappers and scamdicappers.
The legitimate guys are among the most honest people in this industry. They have
to be as reputation is the key to their success. They work hard to deliver good
service to their clients at a fair price. Scamdicappers are guys that have no
interest in delivering good service, they just want your money and will do
whatever they have to do to get as much of it as they can. Today, I want to help
you understand a little more of that side of the business so you can decide if
using a handicapping service is right for you, so you can find a good service
and so you can avoid the scamdicappers. I think the easiest format will be to
deal with the common questions I get, one at a time.
If these guys are so good at picking winners, why are they selling
their picks and not just betting? This is pretty simple really; they
have families. Being a professional sports bettor means their will be winning
streaks and losing streaks. While the handicappers understand and tolerate these
streaks, spouses and children may not. Running a business that is legal in all
50 states where there is a steady source of income provides a much healthier
lifestyle than trying to bet to make a living.
If these guys are so good at picking winners, why do you advertise on
their sites? Are you paying them to give losing picks? Yes, we do
advertise heavily on handicapping sites and no, we do not pay them to give out
losing plays. Any handicapping site that has enough traffic to justify
advertising there is probably giving out more winning picks than losers.
However, many bettors that use these services also play their own picks or do
not follow the advice to the letter and we profit on these in the long run. If
clients of handicapping services only bet the picks they were given at
recommended amounts, we probably wouldn’t be advertising there.
Should I use a handicapping service? That is not a question
I can answer for you. To consider using a service, there are a few things for
you to consider. Do you consider this recreation? Are you betting to make a
profit? How much does the service cost? How many plays are you getting? How much
do you bet per game? The first two questions are personal, but if you enjoy
betting sports and want to try to make a profit but just don’t have the time to
handicap yourself than maybe a service is right for you. The last questions are
important to make sure the math works right. If a service costs $300 for a
month, will give you 60 plays and you bet $110 per game, what percentage does
the service need to hit to justify their expense? In other words, will the
service get enough extra wins for you to cover the $300?
Sorry for the algebra but we will let X = number of wins, Y = Number of
losses and so Y = 60-X. Now the equation, we need to balance the number of wins
at +$100 with the number of losses at $-110 plus the cost of the service (in our
example $300). So:
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X($100) = Y($110) + $300 |
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X($100) = (60 – X)($110) + $300 |
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X($100) = $6600 – X($110) + $300 |
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X($100) + X($110) = $6600 + $300 |
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X($210) = $6900 |
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X = $6900/$210 |
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X = 32.86 |
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32.86 wins means the service must hit 54.77% (32.86/60) to cover their cost.
Better than that and you make money. Lower than that and you lose. Running the
same example with a $550 average bet means the service must only hit 52.86%. At
$22 per wager, it must hit 64.29%. Obviously, every situation is different but
generally you should count on the handicapper winning 54-57% of their plays. If
you are not betting enough (or getting enough picks for the cost) than you need
to look for another service, or hold off for now.
How can I tell if a handicapper is legitimate? Ask questions
and get answers before you give out your phone number or credit card info. Ask
if a service is monitored. If a handicapper does not let a neutral third party
verify their plays then their win% may not be what they claim. Ask how they make
their picks. Some guys use complex analysis of the all the fundamentals. They
watch game film and break down position-by-position looking for an edge. Others
look for situations, following years of patterns and trends. Others use
information gathered from personal contacts that watch the teams up close. Many
use a combination of the three. Whatever their formula is, they should be able
to explain it and it should be something you feel is important. If the service
only wants your phone number and credit card information before they will
discuss this kind of stuff, hang up the phone.
I am running out of room today, so I should wrap things up. My only other
advice on the topic would be to stick with a service for a longer period of
time. Every handicapper goes through peaks and valleys; to them it is only the
long run that counts. Buying picks for just a week or a month may not give you a
large enough sample to truly judge their abilities. Buying longer-term packages
also means you get a much lower cost/play. If you have problems finding a good
list of handicapping services you can try the Links section on our homepage or
use respected sites with multiple handicappers such as Covers.com,
VegasExperts.com, VegasInsider.com or Picks.WS. I would like to thank Brian
Gabrielle (www.bgsnetwork.com), Doc’s Sports (www.docsports.com), Big Al
McMordie (www.bigal.com) and Bryan Leonard (www.footballwinners.com) for their
help on this column.
As always, I want to leave you with Kent’s Line Move of the Week. Kent is
BoDog’s top bookmaker and each week he discusses a key line move with us. This
week’s comments are on the total of the Monday Night Football game between the
Bears and Dolphins. “Last night’s game goes to show how important 37 is as a
total in the NFL. Four Touchdowns and 3 Field Goals adds up to 37 and is a magic
number that we hate to move off of, if possible. When the Bears lined up to go
for two late in the Fourth quarter with the score 27-9, only people who had bet
the total were still watching. Make the convert and the Over is the winner, miss
and Under wins – that is drama. Al Michaels even alluded to it with his Alka
Seltzer comment. The sooner the NFL realizes betting creates viewers the better
in my humble opinion. Anyway, just remember that 37 is a key total in the NFL
and getting a half point above or below is very important. Just ask the guys who
had the Over last night.”
I will be back next week with a look at the NFL weekend in detail from our
side of the counter. Good luck.
I always welcome comments, questions and suggestions via email at rob@bodog.com
Rob
Gillespie Operations Manager Sign
up today at BoDog, CLICK HERE
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